Group Coaching in Morocco: AnEmerging Model

With the growth of coaching in Morocco in recentyears, services offered to companies and the general public have becomeincreasingly diverse. From team coaching, team building, to individualprofessional or life coaching, the landscape has expanded creatively—incorporatingartistic workshops, experiential activities, and innovative formats.

Yet, one coaching format remains largely unknown inMorocco, despite being well-established abroad: group coaching.

What Is Group Coaching? How Is ItDifferent from Team Coaching?

Group coaching brings together a set of individualswho are not part of the same team—they don’t necessarily share a commonprofessional or personal context. They may work for the same company or becomplete strangers, but they do not operate within the same work unit or sharethe same objectives.

In contrast, team coaching focuses on enhancingcohesion among team members, aligning them with a shared vision, and helpingthem adopt common values.

Group coaching, however, supports individuals workingside by side, each pursuing their own personal or professional goal withintheir unique context. What unites them is a common theme or challenge they seekto address through coaching.

Common Topics in Group Coaching

Group coaching can be applied to a wide range ofdevelopment goals, including but not limited to:

• Improving public speaking
• Navigating difficult relationships with a manager
• Enhancing communication in a romantic     relationship
• Developing self-confidence
• Managing stress or emotional regulation

Each participant is on a personal journey, yetbenefits from the collective learning environment.

Pull vs Push: Two Entry Paths into Group Coaching

This mode can be initiated through:

• Pull: The coachee requests to join a group     centered on a theme that resonates personally.
• Push: The coach recommends group coaching to a     coachee, based on their progress, needs, and readiness in the coaching     process.

Note: The terms "pull"and "push" are borrowed from marketing and aptly applied to coachinghere.

The Coach's Role: Critical and Delicate

Group coaching is a sensitive format that demands ahigh level of expertise from the coach. Their role is critical, requiring:

• A solid sense of ontological safety (deep     self-awareness and integrity)
• Mastery of group dynamics and coaching process
• The ability to maintain a high-level position,     guiding the structure of sessions and managing:
   
  • Interactions
   
  • Speaking turns
   
  • Feedback cycles

Coaches organize sessions with a balance of:

• Theoretical input
• Creative exercises
• Practical workshops

They observe, analyze, and provide structured feedbackto help each participant grow.

Recommended Tools: The Case for MBTI

It’s strongly advised that coaches be trained incommunication techniques. One useful tool (among many) is the MBTI –Myers-Briggs Type Indicator, which helps identify personality types based onfour dimensions:

1. Energy Source – Extraversion / Introversion
2. Information Gathering – Sensing / Intuition
3. Decision-Making – Thinking / Feeling
4. World Orientation – Judging / Perceiving

Understanding these preferences helps the coach adaptto different group members. For example:

• Introverted participants may prefer listening and     reflection, needing more time before sharing.
• Extraverted participants often jump into     conversation, eager to express emotions and ideas.

This dynamic calls for situational intelligence—theability to read the room and guide each person forward, at their own pace,toward a shared thematic goal.

Individual Growth Through Collective Learning

This process creates individual learning through thecollective. Participants grow by:

• Advancing in their own journey
• Observing and learning from others tackling the     same challenge in different ways

This dual dynamic is the true strength of groupcoaching.

Practical Info

• Session duration: 2 hours
• Program length: 5 to 7 sessions

Group size: 5 to 8 participants