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Before the ICF board seat and the published frameworks, there were two decades leading marketing teams inside multinational companies. This is the story of how that experience became a coaching practice built for the people who carry the weight of decisions.
Jihane leads marketing functions for multinational companies across telecommunications, media, and pharma, building the strategic and organizational grounding she later brings into the coaching room.
She launches CoachingLab Academy, now an ICF and EMCC accredited coaching school with a footprint spanning Casablanca, Dubai, and Paris.
Jihane becomes the first coach from Francophone Africa to hold the ICF Master Certified Coach (MCC) and Advanced Certification in Team Coaching (ACTC), alongside the EMCC EIA Master Practitioner accreditation.
CoachingLab Academy becomes the first ICF-accredited coaching institution in Morocco, and is later recognized with the Education 2.0 Innovation in Education Award.
Jihane is elected to the ICF Global Board of Directors, the first Arab professional in the federation's history to hold a seat on its global governance body.
She publishes Creating Bridges, introducing her original COEUR® and SMARTEE frameworks, distilled from more than 10,000 hours of executive coaching.
Jihane is elected Chair of the ICF Professional Coaches Global Board of Directors, leading the profession's global governance on credentialing, education, and standards.
Jihane works directly with CEOs, CHROs, and boards at organizations including Samsung, AXA, Attijariwafa bank, and the Misk Foundation, strengthening leadership systems, alignment, and succession across the region.
Coach, executive, or board member - there is a conversation worth starting.
Work With Jihane